World No Tobacco Day 2024 will give a platform to young people across the world, who are urging governments to shield them from predatory tobacco marketing tactics. The industry targets youth for a lifetime of profits, creating a new wave of addiction. Children are using e-cigarettes at rates higher than adults in all regions and globally an estimated 37 million youth aged 13–15 years use tobacco.
The theme of World No Tobacco Day 2024 is protecting young people from tobacco industry interference. WHO’s social media communication campaign is following a “for youth, by youth strategy” where young people will be leading the charge in calling out the tobacco industry for its manipulative and deceptive tactics, and revealing the true and devastating impact that the industry has on health, social justice, and the environment. It’s time to take a stand for our human right to a healthy future.
